Offer 01
Startup Foundation Sprint
Positioning, naming direction, core identity system, and launch narrative.
01 Launchpad ProgramBy WORK Labs
Startup Launch Program
A structured program for startups to go from concept to launch-ready brand, product story, and execution plan with senior WORK Labs leadership. This is one package inside the broader WORK Labs offerings.
02 Startup OutputsCore Build Set
Positioning · Naming · Packaging · Identity · Website · Social Content · Launch Support
03 Launchpad OfferingsFor Startup Teams
Offer 02
Go-To-Market Build
Website, key collateral, social starter system, and launch content stack.
Offer 03
Founder System Retainer
Post-launch support for messaging, priorities, and brand-system decisions.
04 Program StructureStep-by-Step
Step 1
20-Minute Call
$125. Vision, fit, and process alignment.
Step 2
Direction Review
5-10 days. $5,000. 3-5 strategic brand directions.
Step 3
Focused Exploratory
4-6 weeks. $50,000 + potential shared revenue structure.
Step 4
Asset Execution
Production and rollout, with out-of-scope approval controls.
Step 5
Ongoing Oversight
Flex Chief Brand Officer model + WORK & Friends support.
05 Founder FitQualification
Q01
Are you an individual founder, partners, or an investment group?
Q02
Do you already have a product or service concept?
Q03
What category are you entering?
Q04
What does success look like in 12 months?
Q05
What is your current knowledge of branding?
Call Format
WORK Session / 20 minutes / Zoom / $125
Topics: launch planning, rebrand constraints, critical-stage thinking, and execution pathway.